The polishing, detailing, and ceramic coating processes for brand new cars aims to ensure that the vehicle looks its best, meets client expectations, and is adequately protected against various environmental factors.
New cars are transported from the manufacturing facility to dealerships, and during this process, they can accumulate dirt, dust, and minor scratches. Additionally, they may spend some time in storage before being sold.
Dealerships want to showcase their vehicles in the best possible condition to attract potential buyers. In doing so, inexperienced dealership workers may use improper techniques which could result in damage to the vehicle.
Buyers have high expectations when purchasing a new car and expect it to be in pristine condition. Professional polishing and detailing ensures that the car meets these expectations, providing a positive buying experience.
The manufacturing process itself can leave imperfections such as swirl marks, light scratches and sanding marks on the vehicle's paint. Handling during assembly and transportation can also contribute to minor surface defects.